Did you know that creating Facebook Ads for your practice is quite simple?
But doing it properly to give you the results you want is a little harder.
Know what these 3 factors are and how you can achieve it watching the video.
P.S. If you happen to be in Sydney on February 11th, I and 2 more Facebook Marketing experts will be teaching health practitioners on how to do Facebook Ads properly. Know more about this amazing event by visiting www.fbmasteryintensive.com. Hope to see you there!
This year Nitro morph and evolved into something I didn’t expect or see in previous years. It took me 3 years to get here.
The first year – it was just about creating something out of nothing. (“Shipping beats perfection.” – Kahn Academy’s Development Mantra)
The second year – was trying to figure out why things are not working and what is working.
The third year – finding and refining of what it is I am creating.
Each event this year developed and got better and better because I focused on the EXPERIENCE and COMMUNITY rather than content. (“You are the average of the five people you spend the most time with.” Jim Rohn)
I focused on creating a TRIBE that doesn’t exist in our profession and double down on that. It’s far from perfect… but I think we are heading in the right direction. This is just a glimpse of 2016… The design of 2017 has already begun, and I know it will we will surpass the experience we had in 2016.
Year 4 – Keep raising the standard and the stakes.
We will experience more, dive deeper and raise the standard to another level.
On this day in 1914 at about 10 o’clock, two German troops came out of their trenches and began waving their arms and walked towards the middle of the battlefield… unarmed. Shortly after that, men on both sides of the trenches (British and German) began greeting each other, shaking hands and wishing each other “Merry Christmas”.
It was the first time in months, where men got to stretched their legs without the fear of facing machines guns. They even played a friendly game of football in the middle of the battlefield.
The war between men took a break on this day. A TRUCE was called… at least for a brief moment in history.
What if we decided to PAUSE our hatred towards each other… even for just one day?
Not just with each other, but also the fight with yourself. The battle that goes on inside our head about what we didn’t accomplish this year, what we didn’t do and what we should have done.
What if we were just grateful for the life that we lived this year?
The alternative is to carry the anger, to carry the guilt and the regret.
Go easy on yourselves as we approach the end of the year. Celebrate your victories and the lessons you learned.
Call a TRUCE with yourself.
P.S. It would take another four years and the death of more than 37 million civilian and military personnel after this Christmas Truce occurred. Consider keeping your TRUCE well into the New Year.
R.E.M. was a band that influenced and inspired an entire generation of alternative rock bands such as Nirvana, Radiohead, Pearl Jam, Live, and Coldplay. The mesmeric tones of “Losing my Religion” seem like it was on a repeat musical loop on the radio waves in the early 90’s.
During a recent interview with lead singer Michael Stipe, he made a passing comment about the starting years of forming R.E.M. He made mentioned that lead guitarist Peter Buck and bassist/backing vocals Mike Mils, studied as many autobiographies and biographies of past rock bands who broke up or split up as they could. They were adamant and determined to learn those lessons and do their best not to repeat them.
This is Planning for Failure.
Most of us plan for success. We see all the upsides and rewards that go along with it. We blindside ourselves into only focusing on the “good” things that will happen.
And never the downsides.
We rarely plan for the failures, the challenges, and the difficult decisions you will face.
The flip side of this, of course, is seeing only failures can also paralyse you from moving forward.
The trick is to know the up and downsides. The challenge is to evaluate your circumstances in both success and consequences that come with it. To see only one side of the coin is choosing not to see the truth. It doesn’t allow you to prosper, prepare or pivot when those difficult times approaches.
Planning for failure doesn’t mean you won’t. R.E.M. broke up in 2011. But I do believe that studying what could have potentially break them up before their success allowed them to stay together and created a legacy that eventually sold over 85 million records worldwide.
