Create your Uniqueness
Outside this store reads a poorly handwritten sign that says “The Most Beautiful Bookstore in the World”
So how does a bookstore stand out from all the bookstores in the world 🌍 ?
You don’t create just a better bookstore…
You create a bookstore 📚 that
– sits by the canals of Venice…
– put a gondola inside the bookshop and stacks books in it
– stack tons of books on top of each other and make it a viewing platform onto the canals…
So thousands of visitors come into your store each day just because it creates a different Venice experience.
To stand out is embracing your DIFFERENCES not just being BETTER.