Episode 075: How to Design your Business with your client’s needs, wants and desires

(Video Time: 3:28 mins)

You can build your business for EVERYONE, or you can design a business to people you want to serve. The single best strategy to grow any business is REFERRALS, but you only achieve that if you SERVE the right audience. When you design a business with the clients’ needs and wants in mind – you have a chance to create magic for that group of people (one person at a time).

The team at Sargood On Collaroy​ purposed built a facility to service people with disabilities. A resort like experience catering specifically for them and their families. This place was an amazing example of how to designing a business with the clients in mind.

Special Guest Appearance: Matthew Hodgson​