Episode 34: Having a Plan and Vision
I’m here at Sagrada Familia in Barcelona. You can tell behind me that it’s a beautiful cathedral. It was envisioned by Gaudi and I’m going to give you a quick history:
Gaudi created this vision, this beautiful cathedral, in the middle of Barcelona back in the late 1800s. When he was 31 years old, this was going to be his masterpiece and he spent the next 40 years really focused on and dedicated his whole life until his death in 1926. He died of a tram accident that unfortunately killed him. As you can tell, it’s still building and still creating based on the vision that he actually had.
What’s really amazing is that while walking inside the Sagrada Familia, it’s just amazing! I’ve never seen anything like it, the architecture. But actually, I want to relate it about a practice and the growth of practice. It really starts with a vision.
You have to have a vision in your practice and he had a vision and people are still continuing. And people laugh about it because it’s almost like a project that never gets to finish. My friend, Scott Fatcher, said it looks the same as it was about 14 or 15 years ago when he was here in chiropractic college. You know it’s one of the things that it’s just everybody knows who’s been here that it seems like a project that’s never gets completed. Well, it is getting completed in a sense that it’s going to continue to get completed because he had a vision and he graciously had a plan and people are going to try to fulfil that plan. And so when we bring it back to practice it’s the same thing you actually have to have a vision, you have to have a plan, you have to have some clarity. You know he was clear exactly how he wants this built, exactly how the dimensions, the way it looked, all the symbolism, and all the things that’s around it. It’s absolutely amazing when you look into the details on how he created it. The models he created and the vision that he actually had.
And for you, do you actually have a vision? Do you have a vision, or the clarity of exactly how you want your practice to look like? Do you have a vision of exactly how you want to plan it out? Because often times people say that “Oh I want to see so many people a week.” Well are you able to see all those people in a week based on the technique, based on the rhythm and the timing that you actually have?
Because I see chiropractors all the time where they say “you know I want to see 300 people a week” ok fantastic! Well how often do you see each client? “Oh I see every client for every 15 minutes” . Okay, so how many days in a week do you want to work? “Well I only want to work 3 days a week.” Well that’s going to be almost nearly impossible well not impossible unless you want to work 12 hour days but the thing is that I don’t really care how many people you want to see. ”
I don’t care how many days you want to work in a week. Your visual personal choice is though having clarity. The vision that you actually have for yourself and the vision you actually have for the plan that you want to have, is it congruent with the type of style, the practice that you’re actually creating. Because if they are not matching, if you want to see 300 patients a week, work 3 days in a week but you only see one client 15-20 minutes or maybe half an hour- that’s not going to work. Unless you are willing to work 12+ hours a day. So you got to be working clearly, exactly how you want the plan to be executed.
My suggestion is that set clearly how many people you want to see, how many days in a week that you want to see them in, and then figure out exactly how many people do you actually are going to be able to need to see within an hour as time to actually make that happen.
You got to factor in all the new patients which take longer. Factor in all the report findings and that take longer. You have to actually factor those in because you might find out surprisingly that you are already 89% booked out and you can’t actually grow.
What’s the point at looking at more growth unless you are willing to show enough time and work a little faster or work more hours. Those are the choices that you actually have. So you got to be first really be clear about how you want that plan executed. But it all starts with a plan and it’s my whole point today. The things is that you have to do so many little things but you need to see it.
For example what my client Lisa, who just joined Nitro. We looked up her strategy and she wanted to have a practice full of associates and everything so we are helping her to do that, but I looked at her time schedule and said “Well, what are you doing if you are 90% or 100% booked out? It’s going to be very difficult to grow to the level you want to.”
What we did was we looked at her strategy. We looked at her flow of practice and we looked at one small thing and it was just the way the client was prepared in the room in a sense that how does the CA was telling the patient to be prepared minutes before she arrived and she did that one thing which was get them to lie down. That saved enough time in the room. The consultation allows her to see 10 more clients in that day without even running behind before she would see ten less a day and she actually was running behind so you see small things matter but it all starts with the clarity of the plan that you want. It has to have a vision of how you want to execute this plan and then work on the details or find someone who can actually see what’s missing to actually get you to elevate to the next level.
So I hope this makes sense basically I wanted to tell you is one particular thing: how to plan jot it down, have some clarity.