Episode 84: Commit or Struggle
I had a realisation when I went skiing early this week. You will come to a point where you will ask yourself should I go down or should I go back up. Once you commit to the edge and you’re half-way through. You have two choices: Climb up the mountain or go down.
During my skiing, there’s no going back up. I have to go down. No matter how difficult this is going to be. I’m going to challenge myself.
I see so many chiropractors who spend all these years studying. They spend all that money to put up a practice or business. BUT, they DON’T commit themselves to be the best. What do I mean by that?
For you to be the best, you must be willing to learn new technologies and strategies.
In this world, communication has changed so much. You can’t spend a year or two of your life to figure out how to catch up. You can’t tell me you don’t know how. Ten years ago, that’s acceptable. But now, there are a lot of things available. Commit to a weekend, come to my event or to someone else’s event. Know that it’s not all about technique. It’s also about who are you going to practice that technique to, if you DON’T have people coming to your practice.
You need to get people to go to you first.
Be an expert to communicating your message / practice to people who don’t even know you exist. Communicate to these people who don’t even know they need your help. So they can see your GENIUS.
That’s how we’re going to change this profession.
Go all in.
You’ve already reached this far.
You’re more than welcome to join my event next month. We’re bringing it to 4 Cities across AUSTRALIA. Check out www.practiceandbeyond.com
