Episode 86: Time to take control of the conversation


Why are we trying to control and direct the narrative of the media on Chiropractic? It’s a game that you are never going to win.

I get the frustration that chiropractors are feeling at the moment… But many of you are forgetting that you have a medium that you can control and dominate.

Your audience isn’t your fellow chiropractors, the medical board and the skeptics…

Your audience is the people in your community.

Control what you can control… It’s free and at your disposal to use it.

The question is whether you are willing to take the necessary steps and action to do it.

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