The investment cost
How much does it cost to WIN a customer?
Not much… If you do it right.
Here’s an example. It rained in paradise here in Bali the other day.
Yes, it’s disappointing for everyone that the hotel staff couldn’t control the
weather.
So instead of letting people be disappointed with the situation, they took the time to at least try to put a smile on your face.
This time with a pineapple, mint, and cucumber shot presented by a staff with dry ice for theatrical effect along with this card.
The key to remember is that this was a pre-planned strategy and executed when the time was right.
Cost – minimal.
Effect – turns a customer into raving fans (who tells everyone they know).
How often do you plan for your clients?
