[Make BETTER Chiropractic Videos] Part 2: How to Create Content that Matters
Once you get past the hurdles of Doug videos and have the courage of “recording” videos…
You step into the next hurdle: How to come up with CONTENT that matters.
Content is the reason people watch your video. There is no point doing videos that no one watches. It’s disheartening and demoralising.
The biggest mistake Chiropractors make when it comes to creating content for their videos is thinking 🤔 “information” matters.
That’s a BIG mistake.
Information is cheap. And it’s FREE.
The Information Age is come and gone.
We have Google.
People don’t want more information. They want INSIGHTS.
Here are 3 specific guidelines to help you create better CONTENT that matters.